Claire has worked in the entertainment industry for over 16 years.
After completing drama and arts studies, she worked her way to the film department of Event/Greater Union becoming a film programmer, where she gained the knowledge, skills and contacts in the distribution, exhibition and film making community. With that experience she moved to Dendy Cinemas where she was the National Film, Content and Programming Manager, gaining more industry knowledge and perspective from the independent landscape.
During this time, she became involved in the acquisitions process at Icon Films, learning about the creative and business aspects of film distribution and how to acquire strong and engaging films for Icon, becoming Development and Film Acquisitions Manager in tandem with the Content Management for the cinema side of the business, working across all aspects of content, acquisitions, finance, incorporating evaluation of material at any point in its development pathway, forecasting against market trends and financial modelling for acquired content in the Australian market. Claire also began working with producer Bruce Davey assessing varied material for development.
In 2017 she was offered the role of General Manager of Content for Event Cinemas, the largest and most successful cinema chain in Australia and New Zealand, where she is focusing on supporting and nurturing Australian and local content, and expanding the film palettes of the Event audiences with interesting and engaging film and content outside of the broader commercial content offerings.
If you’re considering releasing a feature film in cinemas, you shouldn’t miss this conversation with Claire. She will talk about the criteria and measures she uses to program films at Event Cinemas and how these differ from the programming strategies she applied at (independent) Dendy. She’ll will also discuss the shifting distribution landscape (particularly in regard to streaming and windows), the importance and the challenges of programming Australian films and answer questions about forecasting, negotiation of terms and booking strategies across the national Event circuit.