Insider Knowledge: Against-the-odds triumph – The making of I am Woman
Another insightful webinar from Dame Changer: Margaret Pomeranz talks to Unjoo Moon and Rosemary Blight about the film, the team and the distribution strategy for I am Woman.
In March this year, Transmission Films was forging ahead with the promotion of the theatrical release of I am Woman, Unjoo Moon’s Helen Reddy biopic. The film had had its World Premiere at the Toronto International Film Festival in 2019, sold-out cinema screenings before the Stan premiere, including a special Adelaide Film Festival pop-up presentation, and had several sold-out screenings at last month’s Adelaide Film Festival.
There were enormous hopes for its performance in Australian cinemas. By July, I am Woman had become one of a growing list of local and international films to announce the move to bypass cinemas due to Covid restrictions and to debut on a streaming service – in this case, on Stan in August.
Margaret Pomeranz talks to Director Unjoo Moon (The Zen of Bennett, Sorrow’s Child) and Producer Rosemary Blight (The Invisible Man, The Sapphires) about the many years of creativity, perseverance and hard slog it took to bring the film to the screen, about what it took to make the tough decisions about distribution, and how the film has performed.
We’ll touch on the creative, commercial and cultural differences of making films for online services rather than cinemas and the potential impact to the industry should the proposed legislative changes to feature film funding be ratified.
Insider Knowledge is a Dame Changer member event.